Blush, highlighter and contour can do a lot for your makeup, but only when they are placed in the right areas. You do not need a heavy contour or loads of shimmer to make your face look more defined. A little product, placed well, is often enough.
If you prefer a natural look, the idea is to work with your face shape instead of trying to change it completely.
Start with Your Base

Before adding colour or definition, make sure your base is sitting well on the skin.
The best way to apply base makeup is to keep the layers thin. Start with foundation or a skin tint, then use concealer only where you actually need it. This gives you an even base without making the skin look too covered.
You also do not need a huge makeup kit. Some of the main things you need for a natural makeup look are a good base, blush, contour or bronzer, highlighter and the right brush or sponge for blending.
Where to Apply Contour

Contour is usually applied where you naturally have shadow on the face.
For the cheeks, place it just under the cheekbones and blend it upwards. You can also add a small amount around the forehead and along the jawline if you want a little more definition.
The W7 Sculpt Power Face Palette works well here because it has bronzer, blush and highlighter shades in one palette. It is also easy to build, so you can keep the finish soft for everyday makeup or add more definition when you want it.
The best way to apply contour is to use a small amount first. Too much product can be harder to blend and can quickly make the makeup look heavy.
Where Should Blush Go?

There is no single correct blush placement because it depends on the look you like.
If you want the face to look slightly lifted, apply blush higher on the cheeks and blend it towards the temples. For a softer, more youthful finish, apply it closer to the apples of the cheeks.
W7 Sweet Glow Blush Drops are a nice option if you like liquid blush and a fresher finish. Use a small dot on each cheek and blend it out with your fingers, sponge or brush.
For powder blush, W7 Ladybird Lane Blusher gives a warm, slightly shimmery finish, while Lotus Lake Blusher has a softer dusty-rose tone.
For an easy blush tutorial, remember one thing: start light. You can always add more.
Where to Apply Highlighter

Highlighter goes on the areas where light naturally hits your face.
The tops of the cheekbones are usually the main area. You can also add a small amount to the brow bone, the bridge or tip of the nose and the Cupid’s bow.
W7 Dewy Glow Highlighter Drops are useful when you want a liquid glow that looks fresh on the skin. If you prefer something quicker, the W7 Afterglow Blush & Highlight gives you blush and highlight together, which is handy for everyday makeup.
Don’t Forget to Blend

This is probably the most important part.
Once your contour, blush and highlighter are on, check the edges. If you can clearly see where one product starts and the other ends, blend a little more.
A clean brush or makeup sponge can help soften everything without adding extra product.
Conclusion
Contour gives the face more shape, blush adds colour and highlighter brings in a little brightness. You do not need to use a lot of any of them.
Keep the placement simple, build the product slowly and blend properly. That is usually enough to give the skin a soft, sculpted finish without making the makeup look overdone.


