Most people would agree that no makeup look is complete without mascara. It can completely transform your overall eye makeup. Whether you love soft, natural-looking lashes or prefer a dramatic finish, the right formula can help you achieve and elevate your desired look. At W7 Makeup India, we believe finding the right mascara starts with understanding the lash look you want to achieve.
It may seem like all mascaras work the same, but that’s not true. The two most common types are lengthening and volumising mascaras. With so many options available online, understanding the difference between lengthening and volumising mascara can make it easier to choose the right one.
Lengthening vs. Volumising Mascara: What’s the Difference?
Lengthening mascara: This type of mascara is designed to make your eyelashes appear longer and more defined. If your eyelashes are naturally short or you want to achieve a more lifted, wide-eyed look, a lash lengthening mascara can be a great choice. Our lengthening mascara comes with a specially designed brush featuring bristles of different lengths to catch and coat each lash for a longer, more defined look.
Volumising mascara: This type of mascara focuses on making your lashes look fuller and thicker. A volumising mascara is ideal when you want more definition at the lash line or prefer a statement eye look. And if you like extreme volume, building multiple coats can add extra intensity. The power to volumise your lashes lies in a specially designed wand inspired by the technology used in barrel hair brushes. Its bristles feature “microspheres” that gently catch and coat your lashes for clean, natural-looking volume.
For an even more elevated effect, pair your volumising or lengthening mascara with our intensely pigmented, matte-finish eyeliner.
So, Which Mascara Should You Choose?
Our answer to this question is: Why choose when you can have both? Keep both in your makeup bag and switch up your lash look to suit your style, mood or occasion. You can always switch between different formulas depending on your mood. After all, your lash game doesn’t need to look the same every day.
We have another option available for you: clear mascara, especially when you want subtle definition. It can help groom and define your lashes without adding black pigment, making it a great choice for minimal makeup days.
Mascara How to Apply for the Best Finish
Wondering how to apply mascara to create fluttery, fanned-out lashes without clumps, flakes or smudges? Here’s a simple step-by-step guide for bigger, thicker, longer-looking lashes:
Step 1: Curl your lashes with an eyelash curler.
Step 2: Open your mascara without swirling or pumping the wand.
Step 3: Scrape any excess mascara back into the tube.
Step 4: Hold the mascara wand horizontally and apply from the roots to the tips of your lashes.
Step 5: Wiggle the wand from side to side to separate and define your lashes.
Step 6: Turn the mascara wand vertically and use the tip to coat your corner lashes.
Step 7: Apply mascara to your lower lashes.
Find Your Perfect Lash Look
At W7 Makeup India, our goal is to help you find the right mascara for whatever style you want to achieve. Whether you prefer an effortless, minimal everyday look or want to take your lash game to the next level, there’s a formula for you. Keep things natural or go all out with extreme volume—choosing the right mascara can take your eye makeup up a notch.
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